LOFT 102 DEBUTS ITS FIRST BEDROOM COLLECTION-AVALON

Company known for combining smart functionality and trend-leading design steps into new category with refreshing style.

In keeping with its high style-meets-great value approach, Loft 102 for the Home debuts its first bedroom collection—Avalon—at the Las Vegas Market, in their showroom, C-1189.

With a smaller, more casually modern footprint the Avalon collection lets consumers have it all—eye-catching design, a sophisticated driftwood finish over straight-grain oak, thoughtful storage pieces that easily transition to other rooms, easy electronics interface, and Loft 102’s hallmark value.


The centerpiece of the Avalon bedroom is the platform bed with a low profile headboard with angled sides (720AV-050). This sleek work-of-art is supported by antique black iron style legs and features the casual, yet sophisticated driftwood finish that separates Avalon from the also-rans in the market. To maximize functional space one can add up to four caster mounted storage drawers underneath the bed. The drawers offer the versatility of being oriented to open from the sides or foot of the bed.

Bedside table options include an open side table with a single shelf (720AV-100) and a two-drawer nightstand with a wood profile handle (720AV-102). In the top drawer of the nightstand is a tray the fits the company’s proprietary SmartLightTM remote control device.

Avalon’s tall chest (720AV-115) is multi-functional. The right-hand door conceals two adjustable wood shelves and the top left drawer is a drop down for DVD or other component storage, complete with cord management for use as a bedroom entertainment center. The chest also includes two small and two large storage drawers.


The double dresser (720AV-120) rounds out the collection and, like its tall chest counter-part, it has a drop down drawer for component storage. It also has a left hand door concealing two adjustable shelves, cord management, a small storage drawer and two large storage drawers. All drawers in the collection are mounted on ball-bearing slides.

No bedroom is complete without a mirror, and the Avalon collection offers a 21” square wood-framed mirror (720AV-150) that can be used singly or in groups to add the final, finishing touch to the room.

Avalon’s home office and home entertainment introductions, including a writing desk, TV consoles and storage tower-bookcases, are also debuting at the August 2010 Las Vegas Market, providing a well-rounded collection of natural chic products for discerning consumers.  Details on Avalon’s home office and home entertainment introductions can be found within the Loft 102 press kit for the August 2010 Las Vegas Market.

About Loft 102
Created by imaginative engineers and designers, Loft 102 embodies clever functionality and forward-looking innovations with the clean lines of American casual styling creating a new level of expectation for multi-purpose, easy-to-live-with home furnishings for today’s tech-savvy consumers.  Loft 102 is a company created by Sligh Furniture of Holland, MI.  Visit www.loft102forthehome.com.


# # #


We’re an eclectic collaboration of women with the knowledge, contacts, skills, and creative mindset to identify opportunities, offer possibilities, and provide solutions for all types of marketing challenges. Put simply: We make you look GOOD!
want to know more?


We love exploring new ideas, developing concepts, brainstorming just the right copy, and putting our creative “eye” on the photography and visual components used to communicate our clients’ messages.
want to see more?


Our approach?  Good old-fashioned common sense and creativity.  Through captivating imagery and language, we can help you break ahead of your competition and stand out in the world of the ordinary.
want to learn more?



 Follow us on Twitter Twitter  
 Follow us on Facebook Facebook  
 Follow us on Google+ Google Plus