SLIGH GIVES CONSUMERS AN EASY WAY TO UNDERSTAND INNOVATIONS
New website features bring company’s technology to life
Holland, MI—For Sligh Furniture, the clever innovations they develop for their award-winning home office, home entertainment, home living and bedroom collections is based on one principle—making consumers’ lives easier by providing functional improvements in their furniture. From their groundbreaking SmartEye® infrared remote control mechanism to the StrongArm® television mounting device, and the creation of built-in laptop charging stations, the company has found ingenious ways to solve a myriad of everyday dilemmas by incorporating smart and useful devices into desks, credenzas, television consoles and wall units.
Consumers love all the functionality when they see it, but the company’s ongoing conundrum has been how to illustrate these great assets for consumers who are not looking at a piece in a retail store. In their usual clever fashion, Sligh answered this question with a uniquely functional application—they have added video animation to their website, www.sligh.com, bringing these ingenious offerings to life. “With Sligh, technology can be beautiful,” said Rob Sligh, the company’s chairman, “It’s where high design meets high tech, and animation is the best way to show that.” Working with top web developers at the company’s headquarters in Holland, MI, Sligh produced three-dimensional animated videos to illustrate how their SmartEye® infrared device allows control of audio, video, and gaming equipment that is stored behind closed wood doors; how the Sligh SmartFan®’s unique automatic cooling technology ensures high-end electronics are protected from overheating, along with their built-in Smart Ventilation technology; and, how their innovative StrongArm® television mounting mechanism gives consumers the ability to adjust the height, angle, and tilt of their flat screen TV based on their individual needs.
Additional video animation and other audio-visual enhancements are already in the works for existing and new technologies. “It is important to remain consistent,” said Sligh. “By incorporating cutting edge technology to show these features, the concept coincides with our products and the values we have as a company.”
About Sligh Furniture
Founded in 1880, Sligh Furniture Company is a family-owned furniture company located in Holland, Michigan. Now led by fourth-generation Sligh family management, the company offers high-quality home entertainment, home office, and bedroom furniture. For information on all Sligh product lines visit www.sligh.com and www.loft102forthehome.com.
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