COLOR TAKES CENTER STAGE WITH SLIGH’S NEW “PREMIUM COLOR OPTIONS” PROGRAM
April 2010, High Point, NC—For many furniture manufacturers, varying shades of brown—from caramel to coffee bean—constitute their complete color palette, translating into an unbroken vista of brown from which we expect consumers to excitedly embrace one product or another. Not that there is anything wrong with brown, but variety is the spice of life!
Sligh Furniture, makers of cleverly functional, beautiful furniture for home office, home entertainment and bedroom, are leading the color revolution. The company is rolling out its new Premium Color Options program at the April High Point Market where accent pieces and whole walls in fresh colors are creating new excitement in their showroom.
Nine standard premium colors are available—fresh olive, sassy green, vintage ivory, simply pewter, morning yellow, grey lux, rumba red, blue bliss, and vintage black. In addition, five specialty treatments: two-tone, a combination of any two standard color options; deeper tone, a deeper toning of any original Sligh finish; paint striping, which adds a translucent white to beautifully accent any color option; gold or silver leaf accents for elegant sophistication; and painted leather desk tops. Finally, for the ultimate in consumer personalization, Sligh now offers a custom color matching option that allows consumers or designers to create a completely unique color story for their home.
Color Option finishes are available on any piece in Sligh’s vast array of products. Need a red television console—done. A grey desk—no problem. A blue wall unit with silver leaf accents—handled.
Color Options are applied over the existing Sligh finish allowing this custom program to move with speed. Drawing on a well-stocked distribution center and high-end finishing artisans in North Carolina, Sligh can ship Color Options pieces in 3 to 6 weeks.
Of the program, Sligh’s chairman, Rob Sligh, commented, “We know from our test markets that Sligh Premium Color Options will be successful for designers presenting complete high-end solutions for rooms or homes. It competes in the luxury market where others offer color options and beautiful styling but no one offers all that plus the innovative function for which our products are also well known.”
Sligh dealers with strong interior design business can qualify for the Premium Color Options program at the April 2010 High Point Market.
About Sligh Furniture
Founded in 1880, Sligh Furniture Company is a family-owned furniture company located in Holland, Michigan. Now led by fourth-generation Sligh family management, the company offers high-quality home entertainment, home office, and bedroom furniture. For information on all Sligh product lines visit www.sligh.com and www.loft102forthehome.com.
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