AZRA HOME FURNISHINGS TO INTRODUCE NEW RUG LINE AT WORLD MARKET CENTER LAS VEGAS
Azra Home Furnishings is set to introduce a new hand-knotted rug line at the upcoming Las Vegas Market held February 1-5, which will serve as the initial launch of their North American brand. They have acquired a showroom in Building C, Space 599-79 for the collection’s debut, which has been created specifically for the American market.
The company has been crafting high-end hand-knotted rugs in Pakistan for more than 40 years. With an established retailer base in Europe and South America, the company plans to offer their North American customers designs that are sophisticated and fashion forward while maintaining their Old World craftsmanship, providing exceptional value and quality.
The collection will encompass a total of 50 rug styles incorporating a mix of traditional, transitional, and contemporary designs in today’s current color palettes. The assortment will include all standard rug sizes. Approximate retail prices will range from $3000.00 to $6000.00.
Mike Sausman, vice president of sales and marketing for Azra Home Furnishings, stated, “We are excited about launching our beautiful new line of rugs in Las Vegas, and introducing Azra’s quality, style, and value to the American market.”
The company will also premiere their collection at the upcoming High Point Market in April. Retailers and interior designers alike will benefit from Azra’s development of a special order program for rug customization. The company has also hired a national sales force to manage all sales and customer-service related issues; however, management will be on-hand to speak with interested sales representatives for additional territory opportunities.
About Azra Home Furnishings
Since 1970, Azra Home Furnishings has been manufacturing and distributing beautiful hand-knotted rugs of exceptional value and quality. Styles incorporate a mix of traditional, transitional, and contemporary designs in a vast array of colors. The company’s US headquarters are located in Hagerstown, MD.