WOOLRICH HOME FURNISHINGS LAUNCHES NEW CONSUMER MARKETING INITIATIVES

To support its licensing brand partners and expand opportunities for increased sales, Woolrich has launched a new consumer website dedicated to their home furnishings division. The site, www.woolrichhome.com, which went live on November 20, began receiving requests from consumers for literature and other information within its first few minutes of operation. Encompassing more than 500 products, the website will be used exclusively in all advertising and public relations’ initiatives for home furnishings.  Consumers visiting the site who “Join Our Mailing List”, as well as those who request literature via the reader service sections in select shelter magazines, will receive a 16-page color booklet highlighting products from each of Woolrich’s home furnishings brand partners. 

 

Sharon Kepley, manager of licensing for home furnishings said, “We know the shopping process for many customers includes extensive research on the web, collecting literature, and visiting retailers. As the economy trends upward in 2010, Woolrich and our brand partners will be well positioned in the minds of potential home furnishings customers.  We fully expect these tools to turn shoppers into buyers.”

 

The website showcases the unique products of Woolrich’s home furnishings brand partners, all celebrating the beauty of the outdoors.  Visitors to the site can preview a wide variety of products including bedding ensembles, blankets, bed and bath accessories, area rugs, wall d├ęcor, indoor and outdoor furniture, indoor and outdoor lighting, pottery dinnerware and tabletop accessories, garden accessories, and handcrafted collectible Christmas Santas. A retail store locator will display premier retailers who have meaningful displays of Woolrich. Many items can be purchased by clicking, “Buy Online Now” which connects to the Woolrich e-commerce site located at www.woolrich.com. Seasonal decorating stories offer design tips and product suggestions. Those who “Join Our Mailing List” will also receive occasional emails offering specials and announcements regarding new products.

 

In addition to their new home furnishings website and direct mail program, Woolrich Home utilizes social media such as Twitter (http://twitter.com/woolrichhome) and Facebook (www.facebook.com/pages/woolrich) in an ongoing effort to reach and interact on a more personal level with consumers, media, and retailers.  A new digital catalog has also been created to further support their brand partners, and is available to sales reps, design professionals, and retailers at www.woolrichhome.com/catalog.

 

Kepley added, “Trusted by generations of consumers, Woolrich’s longstanding tradition of quality, durability, and detailed craftsmanship is unparalleled. These marketing tools were created to communicate our unique offerings and heritage and ultimately to drive sales. While there is a wide array of home furnishings in the marketplace, only our licensees produce authentic Woolrich branded goods. We are pleased to partner with them in leveraging the widespread recognition that comes with our 180-year history.”

 

About Woolrich

Since 1830, WOOLRICH® is the authentic American brand that embraces the outdoor lifestyle.  Trusted by generations of loyal consumers, Woolrich continues a tradition of offering products of quality and value.  A brand known worldwide, Woolrich products include functional, comfortable, and durable men's and women's sportswear and outerwear, hunting wear, well-designed home and outdoor living products, innovative fabrications, and licensed accessory products.  It is the oldest outdoor apparel manufacturer in continuous operation in the United States.  For more information, visit www.woolrichhome.com.


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