WOOLRICH® TO PARTICIPATE IN ATLANTA INTERNATIONAL GIFT & HOME FURNISHINGS MARKET®

November 24, 2009, Woolrich, PA—Woolrich Home Furnishings announces its plans to participate in the upcoming Atlanta International Gift & Home Furnishings Market to be held January 8-11, 2010.  The space is located in AmericasMart Building 1, Floor 2, in the High Country Lodge, #N07-11 and will showcase a comprehensive assortment of products from each of their home furnishings brand partners.  Woolrich chose to participate in the High Country Lodge area in order to maximize the visual aspect of their nature-inspired collection.  In conjunction with Woolrich’s first Atlanta appearance will be the product debuts of their two newest licensees, Lynn Haney Collection and Rowe Pottery Works.  


Offering a diverse range of product categories, Woolrich felt it was important to take part in a trade show that would focus on promoting their entire collection, and the unique environment of the High Country Lodge was a perfect fit, and became the deciding factor in their decision to show in Atlanta.  They plan to create a display featuring each of their distinctive brand partners in a comfortable, realistic lifestyle setting, giving attendees the opportunity to not only experience the breadth of the Woolrich Home Furnishings line, but also appreciate the synergistic nature and ease of how the categories complement one another.  Product categories include bedding ensembles from Berry Creek Home Collection, bath accessories by Blonder Home Accents, handcrafted collectible Santas from Lynn Haney Collection, Mohawk Home rugs, wall décor by Picture Source, pottery to include both tabletop and garden décor from Rowe Pottery Works, indoor furniture from Shadow Mountain, outdoor furniture by Whitecraft, indoor and outdoor lighting from Shady Lady Lighting, and Woolrich blankets.  


“We want to do everything possible to promote and support each of our licensees,” noted Sharon Kepley, licensing manager of home furnishings for Woolrich.  She added, “We know our participation in the Atlanta Market will give us an additional avenue to reach retailers who have yet to experience our nature-inspired designs.  But we are also excited to provide our existing customers with new ways to cross-merchandise and further enhance their sales.” 


A digital catalog featuring Woolrich’s complete line of home furnishings is available at www.woolrichhome.com/catalog for retailers and design professionals.



About Woolrich

Since 1830, WOOLRICH® is the authentic American brand that embraces the outdoor lifestyle.  Trusted by generations of loyal consumers, Woolrich continues a tradition of offering products of quality and value.  A brand known worldwide, Woolrich products include functional, comfortable, and durable men's and women's sportswear and outerwear, hunting wear, well-designed home and outdoor living products, innovative fabrications, and licensed accessory products.  It is the oldest outdoor apparel manufacturer in continuous operation in the United States.  For more information, visit http://www.woolrichhome.com.



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