NEW TV CONSOLES A PICTURE PERFECT INTRO FOR LOFT 102

FOR IMMEDIATE RELEASE
Contact:  dbrinson@themediamatters.com
                            
A HOST OF NEW TV CONSOLES OFFER A PICTURE PERFECT INTRODUCTION FOR LOFT 102


January 2009, Holland, MI—From its initial launch of stylish home office collections at the July 2008 Las Vegas Market, Loft 102 set a new standard for blending ingenious technical advances with hip, comfortable styling and outstanding craftsmanship.  Expanding on that winning theme, Loft 102 is unveiling five new television consoles all with personality to spare, and ready to enhance today’s tech-filled homes.

—From its initial launch of stylish home office collections at the July 2008 Las Vegas Market, Loft 102 set a new standard for blending ingenious technical advances with hip, comfortable styling and outstanding craftsmanship.  Expanding on that winning theme, Loft 102 is unveiling five new television consoles all with personality to spare, and ready to enhance today’s tech-filled homes.


First up is the 601-660 console.  Slightly taller than most of the consoles in the marketplace, at 28”, it provides a perfect perch for flat panel televisions up to 40”.  It’s breakfront design and softened corners create a comfortable homey style that fits well into today’s casual lifestyle.  Crafted of birch solids and veneers, it has two wood doors with optional glass panels behind which are two adjustable shelves.  Narrower outside doors hide an abundance of DVD storage.  The console comes in three fabulous new finishes—Olde White, Antique Black, and Saybrook, a burnished, lightly distressed honey-tone. The 601-660 is compatible with the company’s proprietary StrongArm™ television mounting device, and the SmartFan™ automatic temperature control system.


To satisfy the segment of consumers looking for a way to beautifully showcase a larger-scaled television, Loft 102 has developed the 601-661, a 62” wide console that can accommodate televisions up to 55”.  Just as with the 601-660, this console is available in three trend-right finishes—Olde White, Antique Black and Saybrook honey-toned brown.  Two striking doors on each end of the console feature arched glass with handsome, bold mullions.  Up to three audio/video components can be placed behind each door.  The open center section also has an arched top and features two adjustable shelves to house additional components, center channel speakers or to display family treasures.  Lovely antique cast brass ring pulls complete the presentation. The 601-661 accommodates both the StrongArm™ and SmartFan™ devices.


When nothing but a “Wow” statement will do, look no further than Loft 102’s 601-663 console in its traditional Glen Arbor finish.  The largest of Loft 102’s television consoles for this market, it measures an impressive 72” wide by 33” high.  Four lovely columns with carved caps and plinth bases accent the double-breakfront design.  Two outer doors each conceal two adjustable shelves.  The doors are available with wood or dark speaker cloth inserts.  In the center of the console are two smaller wood doors with optional glass center panels and, above those, a generous open shelf for surround sound center speakers or additional audio/video component storage.  Crafted of birch solids and veneers, the 601-663 can accommodate a television up to 70”. The 601-663 comes with the option of the StrongArm™ and/or SmartFan™.


When your interior calls for a taller television console, Loft 102 offers the 637-660.  At 37” high it can be used in a family room, media room or even a bedroom.  The transitional styling takes its design cues from Asian and American Arts & Crafts influences.  The cabinet’s clean lines are accented with a gently curved top apron and base providing a lightness not usually seen in designs at this price point.  A full open shelf runs the width of the console making room for surround sound components or a speaker bar.  Two drawers on the bottom left, with custom semi-circular handles in a dark bronze finish, provide lots of storage for DVDs or game controllers.  The right side has two open adjustable shelves for easy access to multiple audio/video/gaming components.  Completing the casual transitional styling is Loft 102’s new Pasadena finish, a lush tobacco color that enrobes the console in a warm patina.
The 637-660 accommodates the StrongArm™ television mounting system.


The transitional styling is carried through to the new 637-661 console, the longer, lower cousin to the 637-660.  At 69” wide it provides the space to hold a television up to 70”.  In the center of the console is an open shelf topped with a graceful arch, a perfect spot for a center channel speaker or component.  Beneath that are two media storage drawers.  To the left and right are two adjustable shelves behind wood or optional glass doors providing space for up to six additional components.  The console rests on a triple-arched base adding a touch of refinement to the overall impression.  The 637-661’s warm, tobacco-colored Pasadena finish and antique bronze hardware complete the appealing transitional look. The 637-661 accommodates the StrongArm™ and the SmartFan™ devices.

About Loft 102
Created by imaginative engineers and designers, Loft 102 embodies clever functionality and forward-looking innovations with the clean lines of American casual styling creating a new level of expectation for multi-purpose, easy-to-live-with home furnishings for today’s tech-savvy consumers. Loft 102 is a company created by Sligh Furniture of Holland, MI.  Visit www.loft102forthehome.com.


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