THE ART CLUB TO UNVEIL "FRESH FORWARD"

September 3, 2009 - Seattle, WA—The Art Club, a contemporary wall décor division of Picture Source, will unveil its own division of ultra-modern artworks called “Fresh Forward” with an open invitation ribbon cutting and wine reception at the Las Vegas World Market on Monday, September 14 beginning at 4:00 p.m. in their space located in A319.  The celebration will continue with an additional open invitation wine reception held Tuesday, September 15 at 4:00 p.m.

“Fresh Forward” is a high-end, super-contemporary line of giclee artwork, and the initial launch includes 18 eclectic works including unique photographs, digitally rendered art, and graphically enhanced pieces.   The concept for the collection will speak to young urbanites looking for uniquely original art mediums. 

One of the collection’s highlights is an edgy 3-D presentation called “Anaglyph 32”.  A sizable 44 x 44 inches, this multi-faceted canvas will require the use of 3-D glasses for enhanced viewing and will be provided to all attendees to capture the piece’s true essence.  At first glance, the shiny oval discs swirl like a rainbow of shiny coins tossed in the air above a background of inky black. 

There will also be a series of color photographs entitled “Indelible.”  Submerged underwater and then photographed, flowers appear to be floating, while some are delicately framed by tiny air bubbles.  The water creates an ethereal backdrop for the flowers’ wispy yet vivid forms.  Beautifully executed, the series will be printed on paper and framed with crisp white mats and a silver frame. 

Julia Davis, design and marketing director for The Art Club, stated, “The artists we work with for “Fresh Forward” are creating a whole new design trend and are constantly pushing the envelope in both color and style.”  She adds, “The artwork speaks beautifully for itself, so the framing can be crisp and minimal.”  Since the line is highly exclusive, price points are a bit higher than traditional pieces.  Traditional pricing of The Art Club line averages $298.00 for approximate retail of framed open edition prints.  The “Fresh Forward” collection of limited edition giclees will retail at an approximate range of $350-$2475.  Each “Fresh Forward” print will be offered in multiple size options to fit any budget and space.

As with the The Art Club, “Fresh Forward” will be distributed through major retail chains, boutiques, independent interior designers, and lifestyle furniture stores, as well as contract and hospitality chains throughout North America and beyond.

About The Art Club
A division of Picture Source, The Art Club is an industry resource for today’s contemporary wall décor.  Offering hundreds of unique subjects and color palettes in a variety of mediums and framing options, The Art Club provides a broad foundation for modern art enthusiasts.  Backed by Picture Source’s solid reputation for high quality workmanship and an innate ability to predict future design trends, The Art Club is positioned to lead the contemporary market.  Please visit for more information.

About Picture Source
Founded in 1975, Picture Source is known for exclusive artwork collections tailored to support the ever-changing design trends of the residential furniture industry.  Best known for being a trendsetter and innovator, their success can be attributed to an understanding of color, fashion and design.  Picture Source has always been proud to guarantee their materials and workmanship, and is currently focused on a greener approach to manufacturing.  With a top-notch art consulting team and custom framing capabilities, the company has recently expanded their markets to include hospitality and health care. Please visit www.picture-source.com for more information.


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