WOOLRICH PARTNERS WITH ROWE POTTERY WORKS™ FOR DINNERWARE AND GARDEN DECOR

September 3, 2009 - Woolrich, Inc., the authentic American brand that embraces the outdoors lifestyle, announced today that it has entered into a licensing agreement with Rowe Pottery Works for a full line of handcrafted dinnerware and garden décor products.

Select pieces from the new collections will be previewed at the September 2009 International Casual Furniture Market in Chicago alongside the new Woolrich outdoor furniture line, River Run, from Whitecraft.  The introduction of the complete pottery line will take place at the January 2010 Atlanta International Gift & Home Furnishings Market®.

Two dinnerware collections, Northwoods and Woodland, and garden décor including planters, pots, herb containers, bird houses and even a toad house, will be included in the inaugural launch.  Retail prices will range from $25.00 to $200.00.  The new introductions’ designs and color palettes were created to complement the brand’s textiles and outdoor fabric offerings.

Northwoods celebrates the beauty of old-growth pine forests with its pine tree, pinecone, moose and bear designs on earthy tan and green backgrounds.  In addition to the dinnerware, Northwoods also features serving pieces and bakeware.  Each piece is handcrafted and hand-painted, then finished in a salt glaze, imparting an organic, artisanal quality that speaks to Woolrich’s rich, nature-infused heritage and aesthetic.

The Woodland stoneware collection is reminiscent of antique earthenware with its slightly irregular, rounded shapes and tonal variations in the sycamore glaze. In addition to the full range of place setting pieces, serving pieces and bakeware will be introduced, including clever items such as a dip cooler and a handleless batter bowl with an ingenious thumb grip.

Garden pottery and accessories are a natural extension for the Woolrich brand, and Rowe Pottery Works has created pot and outdoor accent designs an entirely new glazing process especially for Woolrich.  Included in the initial introduction are barrel and urn planters with leaf and pinecone motifs in four matte glaze finishes—golden wheat, evergreen, clove and forest fern.  This new matte glaze captures the intricate details in the pot’s design as well as the minute ridges left by the potter’s fingers and hands during its creation on his wheel.  These individual impressions ever so slightly alter the color of the glaze, making each pot a unique piece of art. 

Two sizes of tapered cache planters in earthy gloss-glazed tones, low-profile herb planters, a hanging birdhouse, plus bird feeders and a garden toad house round out the initial offerings.

Sharon Kepley, licensing brand manager for Woolrich’s home division, noted, “Rowe Pottery Works is an exciting addition to our brand partner family.  They bring a celebrated heritage of handcraftsmanship and a mindful attention to practical artistry that mirrors Woolrich’s 179-year history of creating classic, authentic, American apparel and home goods.”

Woolrich is the first licensed line for Rowe Pottery Works and a large part of the appeal lies in “the synergy between the two brands,” said Rowe’s general manager, Beverly Semmann, noting that the enthusiasm for this partnership has reached throughout the company, “Our artists are hard at work interpreting classic Woolrich icons for our handmade pieces and developing new designs that resonate with the outdoor living, nature-centered families who love what the Woolrich brand represents.”


About Woolrich
Since 1830, WOOLRICH® is the authentic American brand that embraces the outdoor lifestyle.  Trusted by generations of loyal consumers, Woolrich continues a tradition of offering products of quality and value.  A brand known worldwide, Woolrich products include functional, comfortable, and durable men's and women's sportswear and outerwear, hunting wear, well-designed home and outdoor living products, innovative fabrications, and licensed accessory products.  In 2005, Woolrich celebrated its 175th anniversary.  It is the oldest outdoor apparel manufacturer in continuous operation in the United States.  For more information, visit www.woolrichhome.com.

About Rowe Pottery Works
Rowe Pottery Works has been handcrafting heirloom quality pottery for 35 years.  They take pride in creating hand thrown and hand painted pottery and collectibles.  Each piece is handcrafted and fired in Cambridge, WI.  They are most known for their heralded salt glaze pottery, which uses traditional firing methods of adding salt during the process to produce the historically based cobalt blue designs.


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