WOOLRICH DEBUTS NEW RIVER RUN OUTDOOR COLLECTION

Woolrich is introducing “River Run,” their newest collection of outdoor furnishings, at the Chicago International Casual Furniture & Accessories Market, to be held September 21-24.  Produced by Whitecraft, it will be shown along with other Woolrich outdoors and nature-inspired products in the Whitecraft showroom, Space 1627 at the Chicago Merchandise Mart.

As a follow-up to the successful debut of the company’s outdoor launch of “Chatham Run” produced by Whitecraft, “River Run” has a modernly rustic appeal which will be right at home in coastal and city-dwellings, as well as country settings.  The comprehensive collection also includes dining, upholstery, and occasional selections.  The resin over aluminum frames look deceptively like natural birch branches, and also incorporates hand-woven accents of UV and weather-resistant VIRO® synthetic fibre over aluminum.  Designed specifically for year-round all-weather outdoor use, the collection is as beautiful as it is durable. 

The dining options include two tables and coordinating side chair for easy, casual entertaining.  A 48” Round Birch Heartwood tabletop perches on an airy base made with a cluster of faux “Birch” branches.  The plank style rectangular table has a faux birch top and a trestle base.  The dining chair has a woven back and loose cushion seat which can be upholstered in dozens of outdoor fabrics.

Upholstery selections include a cozy Butterfly Lounge Chair with gracefully curved arms and back, and thick, welcoming cushions.  Additional pieces include a lounge chair, ottoman, sofa, and a slim Faux Bois Love Seat, with pieced faux birch back and sides.  Occasional pieces include a cocktail and end table with faux birch tops as well as a Canoe Cocktail Table with glass top.  A Porch Rocker rounds out the collection.

The fabric choices include a plaid, houndstooth check, an exclusive floral pattern, and three solids in chocolate and neutral palettes from Sunbrella®, all of which wonderfully complement the natural wood and wicker tones of the frames.

Sharon Kepley, licensing brand manager for Woolrich’s home division, noted, “Whitecraft has done an incredible job with this collection, and we couldn’t be more pleased.”  She adds, “It captures the essence of the Woolrich brand and we believe it will resonate with anyone who truly embraces the outdoor lifestyle.”

Approximate retail prices range from $1850 for the Round Dining Table to $4800 for the Sofa.  “River Run” will be available on retailers’ floors in early Spring 2010.
 
About Woolrich
Since 1830, WOOLRICH® is the authentic American brand that embraces the outdoor lifestyle.  Trusted by generations of loyal consumers, Woolrich continues a tradition of offering products of quality and value.  A brand known worldwide, Woolrich products include functional, comfortable, and durable men's and women's sportswear and outerwear, hunting wear, well-designed home and outdoor living products, innovative fabrications, and licensed accessory products.  It is the oldest outdoor apparel manufacturer in continuous operation in the United States.  For more information, visit www.woolrich.com and www.woolrichhome.com.

About Whitecraft
For nearly 100 years, Whitecraft has forged a solid reputation for quality, handcrafted indoor and outdoor woven casual furniture.  Employing a variety of natural and synthetic materials, Whitecraft offers over 20 finishes and more than 150 indoor and outdoor fabrics.  Current indoor and outdoor product lines include Wickerloom™, Weather-Mate™, and All-Weather.  For more information on Whitecraft products, please visit www.whitecraft.net.


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