Somerton Dwelling Promotes Lena to Vice President of Merchandising and Design

Corona, CA., Sept. 10, 2015 – Somerton Dwelling, the maker of fashionable and functional home furnishings, announced the promotion of Stephanie Lena to vice president of merchandising and design. Lena, previously the Creative Director, has added responsibilities in merchandising, product development, marketing and the new e-commerce program.


In the roll of Creative Director Lena was primarily responsible for marketing support, showrooms and specific design projects.  David Pinamonti, president of Somerton Dwelling, said, “As the company has transitioned and grown we have asked Stephanie to take on a lot more responsibility. Her role has become increasingly important in the overall merchandising and strategic direction of the company. We look forward to seeing her ongoing contributions as we build on the success of Somerton Dwelling as key player in moderately priced home furnishings. ” 


Lena stated that, “We are launching our new e-commerce strategy and it’s been exciting for me to be an integral part of its development. We are also enhancing and expanding our product line allowing me to explore new design directions in product development.” 


Lena reports to Rita Ho-Bezzola, CEO of Somerton Dwelling, on the e-commerce program and marketing strategies while reporting to Pinamonti on the merchandising and product development programs.


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Somerton Dwelling offers fashionable and functional home furnishings that reflect a modern sensibility for today’s living environments. With a focus on small and moderate size homes, Somerton Dwelling specializes in Dining, Sleeping, Living, Working and Viewing environments that help their customers’ live the life they love. The company is committed to continually improving their environmentally friendly production process by using low VOC finishes, sustainable woods and packaging made of recycled materials.  With distribution centers on the west and east coasts, the Somerton Dwelling corporate headquarters is located in Corona, CA. Visit Somerton Dwelling at www.somertondwelling.com and on Facebook, Twitter, Pinterest, YouTube, Google+, and Instagram.


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