Bassett® Furniture and HOME™ Furniture Collection Announces Exclusive Programs to Support Designers
Presentation illuminates ways
interior design professionals can collaborate with HGTV
Bassett, VA, March 20, 2014 – Bassett Furniture Industries and
its HGTV™ Furniture Collection are extending
their partnership with qualified interior design professionals at the April
2014 High Point Market with a specially developed partnership program and a
business and brand- building presentation sponsored by HGTV.
Designers who qualify for
membership in either the Bassett or HGTV HOME Furniture Collection Designer
Preferred program receive access to two top consumer brands supported by an
array of smart sales and marketing tools and stellar sales support. Each of the
programs makes it easy for design professionals to confidently purchase and
sell these in-demand brands to their clients. Membership in the program is
renewable annually if qualifying requirements are met. Consultants are
available throughout High Point Market to present the program to designers and
register qualified professionals for exclusive benefits.
In continuing support of this
important channel of distribution, Bassett and HGTV HOME Furniture Collection
are hosting a designers-only presentation, sponsored by HGTV, America’s leading
home and lifestyle brand, on Monday, April 7. Top HGTV talent and brand
professionals will share insider knowledge on working with the HGTV
Professionals Network and ways to have their work featured on the brands’ many
platforms. HGTV host, Genevieve Gorder, will share her experiences working with
HGTV; Nancy Fire, HGTV HOME Design Director, will discuss 2015 trends and how
they will relate to HGTV HOME products; and Rich Lacy, vice president of
emerging brands, will offer ways attendees can become involved with the HGTV
Professional Network to have their portfolios featured on HGTV.com.
The event begins at 4PM in the
Bassett Furniture showroom auditorium, IHFC C1200. Space is limited. Designers
are encouraged to register here in advance.
Following the presentation,
Bassett, HGTV HOME Furniture Collection and HGTV invite all attendees to join
them for a cocktail reception, 5-7PM, in the Bassett and HGTV HOME Furniture
Collection showrooms, IHFC C1200.
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About Bassett Furniture
Bassett Furniture Industries, Inc.
(Nasdaq:BSET), is a leading manufacturer and marketer of high quality,
mid-priced home furnishings. With 87 company- and licensee-owned stores,
Bassett has leveraged its strong brand name in furniture into a network of
corporate and licensed stores that focus on providing consumers with a friendly
environment for buying furniture and accessories. Bassett is also growing its
traditional wholesale business with more than 500 accounts on the open market, across
the United States and internationally. Bassett's strategy includes the latest
on-trend furniture styles, including affordable custom-built upholstery and
dining furniture that is ready for delivery within 30 days. For more
information, visit the Company's website at bassettfurniture.com.
America’s leading home and
lifestyle brand, HGTV features a top-rated cable network that is distributed to
more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-
and-garden destination that attracts an average of four million unique visitors
per month. The brand also includes the HGTV HOMETM consumer products line which
showcases exclusive collections of paint, flooring, lighting, furniture, plants,
fabrics and other home-oriented products. For more information on HGTV HOME
branded products and to find a retailer, go to www.hgtvhome.com.
In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle
publication, is currently available on newsstands. Viewers can become fans of
HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram.
Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks
Interactive, Inc. (SNI).
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