HGTV HOME™ Furniture Collection Invites Interior Designers to “Get Creative” with New Designer Program
Bassett, VA, Oct. 22, 2013 – HGTV HOME™ Furniture Collection is launching a new Designer Program at the High Point Market as a way to welcome interior designers to the iconic brand, inspire their creative spirit and introduce them to the comprehensive portfolio of tools that HGTV HOME™ Furniture Collection offers to help them expand their business opportunities. Designers are invited to the company’s showroom, IHFC C1200, to browse the array of signature and core products.
“The HGTV HOME Furniture Collection is a brand that design professionals know and love because it is backed by the designer know-how as seen on HGTV programs and is reflective of the 100 million households that the HGTV programs reach,” commented Renee Loper, HGTV HOME Furniture vice president of marketing. “We are excited to be able to offer interior designers full access to our collections, upholstery and accents with which they can delight their clients. And design professionals will also enjoy that there are no minimum purchases, the case pieces are warehoused domestically for rapid delivery and the custom upholstery, made in the USA, ships in just 30 days.”
Membership in the HGTV HOME™ Furniture Collection Designer Program includes a complete set of HGTV HOME Furniture Collection fabrics, a complete set of HGTV HOME Furniture Collection catalogs in a binder, a set of HGTV HOME Furniture Collection finish samples and a HGTV HOME Furniture Collection non-stocking dealer price list. The annual membership fee is $500 which will be credited back to the designer once $10,000 in orders is reached during the year. To receive updates to the design tools a new membership must be submitted each year.
Loper concluded “As a brand built on celebrating and showcasing the design professional, we are enthused to be able to partner with smart designers across the country to represent the line to their clientele.”
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
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