Lexington to Host "Destination Design" Event Featuring Designer Tobi Fairley with Special Guest Krissa Rossbund from Traditional Home Magazine
HIGH POINT, NC – Following a highly successful designer event at the October Market, Lexington Home Brands announced details today for their second “Destination Design” event at the April 2014 Market. Targeted exclusively to design professionals, the breakfast event will take place at the Lexington showroom at 1300 National Highway on Saturday, April 5th at 8:30 am. The keynote speaker will be celebrated designer Tobi Fairley, with special guest Krissa Rossbund, Senior Style Editor for Traditional Home.
Ms. Fairley, whose work is featured regularly in print and online, will be speaking on the subject of “Insider Tips for Getting Published.” She will address how-to issues like photo styling pointers, how to effectively package your projects for submission and key elements that will catch an editor’s eye. Ms. Fairley’s work is featured on the cover and in a major article in the April 2014 issue of Traditional Home. Ms. Rossbund will join Ms. Fairley to offer her perspective as an editor, on how top shelter magazines select projects for publication. Guests will be encouraged to join the dialogue during an open question and answer session following the presentation.
“At our design professional’s event in October, we heard a very consistent message from attendees that they wanted our help in facilitating a high-energy forum geared towards growing and marketing their business,” said Phil Haney, President and CEO of Lexington Home Brands. “We believe that Tobi Fairley has done a remarkable job in building her firm, establishing her brand and mentoring others on how to do the same. Her experience in the ‘business of design’ made her the perfect keynote speaker for the event. The fact that her work is being featured in the April issue of Traditional Home presented the opportunity for us to ask the style editor from one of the top publications in the industry to share her thoughts from a media perspective. We think the topic is both relevant and essential for any design professional looking to grow their business.”
The event will begin at 8:30 am with a gourmet hot breakfast, featuring eggs benedict, made-to-order omelets, Belgian waffles, homemade yogurts, fresh pastries and a signature morning cocktail. The presentation will begin at 9:00 am and will last one hour, including the question and answer session, followed by an opportunity for attendees to browse the Lexington Home Brands showroom in an open-house format or with a dedicated design guide. The company’s exclusive Designer Concierge desk will offer specially trained staff to assist with product, sales and logistics questions. Seating for the event will be limited to 130 guests, and RSVP’s will be required.
Participants at the event will be entered to win a prize drawing for a trip to Dallas, Texas for one of Tobi Fairley’s elite Design Camps, compliments of Ms. Fairley. Design Camps are customized programs for professionals who want to transform and invigorate their businesses, balance their careers and enjoy a renewed sense of personal accomplishment. Lexington Home Brands will provide the winner a travel and amenities package that includes luxury accommodations, airfare, ground transportation, spa treatments and more.
“I’m so excited to be speaking on this subject in the same month that my work is featured on the cover of Traditional Home.” said Fairley. I love sharing ideas and giving back to the design community by participating in events where the goal is to elevate our professionalism while drawing attention to great work being done in our industry. I also appreciate Lexington’s strong support for designers, demonstrated by and their willingness to host this exclusive event.”
Making the experience even easier, Lexington Home Brands offers design professionals a quick ten-minute private shuttle between their downtown Design Studio, located at the corner of Commerce and Wrenn, directly across from the IHFC Building and the main transportation terminal, and the company’s 100,000 square foot showroom campus at 1300 National Highway. This complimentary shuttle service runs continuously throughout Market from 8:00 am until 7:00 pm. Designers are invited to park at the showroom at any time during Market and take advantage of the private shuttle. A complimentary hot lunch is served daily. For questions, please call 336.474.5555 or email email@example.com.
ABOUT LEXINGTON HOME BRANDS
Lexington Home Brands is a global manufacturer and marketer of residential and contract furnishings, and an industry leader in innovative design and lifestyle marketing. With a history dating back to 1903, the company's expansive product line includes wood and upholstered furniture in the medium to upper price points across a wide range of styles. The company’s portfolio of recognized brands includes Lexington®, Tommy Bahama Home®, Tommy Bahama Outdoor Living®, Sligh®, Henry Link Trading Co.® and Aquarius.® Products are distributed through home furnishings retailers, independent design professionals, design showrooms and select Internet retailers. Headquartered in High Point, North Carolina, the company has showrooms in High Point, New York, Denver, and Las Vegas. Lexington Home Brands is an affiliate of Boca Raton-based Sun Capital Partners, Inc. For additional information, visit lexington.com.
Fairley’s award-winning designs for high-profile and celebrity clients have been featured on television and in top-shelf shelter publications around the globe, including House Beautiful, Traditional Home, Better Homes & Gardens, Southern Living, Coastal Living, and more. Her design blog, created in September 2008, is currently read in more than 124 countries worldwide. In 2010, Tobi introduced her DIY design service, InBox Interiors, and launched her popular intensive courses and programs, including Design A-to-Z, Designer MBA, and her MasterMind mentoring program. Designers, business pros, and design enthusiasts alike have attended these programs from across the United States and Canada with rave reviews.