Twin-Star International Posts Record Breaking Sales in August
Delray Beach, FL., Sept. 16, 2013 – Led by new product introductions and customer service initiatives, Twin-Star posted record sales in August 2013 by shipping more products in a single month than any other time in the company’s successful 17-year history. The new record is 11% higher than the company’s previous best.
“Our strategy is pretty simple – we want to bring aspirational and innovative designs to affordable price points, delivered with a level of quality that is typically reserved for more expensive products,” stated Robert Cohen, Twin-Star International’s president and CEO. “This plan has resonated well with our retailer base as they tend to be the leaders who recognize and know the true meaning of quality and style. Their sales efforts, along with the dedication and hard work of our employees to deliver exceptional customer service, continue to push us to new heights and motivate us to bring new, exciting products to market.”
Contributing to Twin-Star’s record breaking sales in August was the addition of the innovative home office line, the expansion of their premium speaker bar multi-function media centers, and the introduction of their latest infrared electric fireplace insert – proven to warm rooms up to 1,000 square feet.
“Clearly we are not just a fireplace company anymore,” added Cohen, referring to the company’s industry leading position in electric fireplaces. “To that end we will be launching an exciting new brand this year called Twin-Star Home, helping to answer a common question we hear from our consumers – where can I find more Twin-Star products?”
Brian Brigham, Twin-Star’s director of marketing and public relations, went on to explain “the Twin-Star Home brand will be reserved for our more innovative and stylish products and will help our devoted customer base easily identify exciting new furnishings for their home. No longer will they have to hunt for other Twin-Star products, they can now ask for them by name.”
Brigham added, “our goal of increasing visibility and positioning is not only on the shelf, but within the trade and consumer press which helped contribute to our record-breaking sales. In addition to the trades, we have also placed a larger focus on our consumer reach by tapping into the social media arena and having many of our products featured in internet blog reviews while building an audience on Facebook, Twitter and Pinterest. Our editorial coverage has also grown substantially within national newspapers and consumer magazines and websites. The next step for Twin-Star Home Furnishings is to continue to expand our consumer exposure with our first-ever national television campaign and to be included on design oriented television shows starting this fall with Love it or List it.”
Cohen continued, “our success could not have been achieved without the help of a very talented team and the gracious loyalty of our customers. I would like to say thank you to all of them and I am looking forward to a bright future working together.”
Founded in 1996, Twin-Star International, Inc. of Delray Beach, Fl., is changing the way people entertain. Twin-Star, an award-winning home furnishings manufacturer of quality furniture, combines the latest trends with function and style to create unique pieces that enhance the lives of their customers. They use the finest hardwoods, wood veneers and finishes available, chosen specifically to match the character and need of each individual piece. Known for their ClassicFlame® Fireplaces, the finest furniture in the electric fireplace industry, their line-up also includes Duraflame®, Chimney-free® and Pro Electric Fireplaces, Tresanti® Media Consoles; Tresanti® Refrigerated Wine Cabinets; Tresanti® Kitchen Islands and Beverage Curios; Black & Decker and Luxe™ Bathroom furniture. Find out more at www.twinstarhome.com.