Laurie Reed Joins Theodore Alexander as Vice President, Visual Display and Fabric Merchandising

June 26, 2013, High Point, NC – Leading high-end furniture manufacturer Theodore Alexander has appointed Laurie Reed to the newly created position of Vice President, Visual Display and Fabric Merchandising. Reed has 25 years of industry experience, including positions with Henredon, Beacon Hill Showrooms, and Hickory White.  For the past 13 years Reed was Creative Director for Century Furniture, with primary responsibility for their High Point and trade showroom display.  In addition, she played an integral role in the fabric selection process.

In this new role, Reed will have responsibility for the display of Theodore Alexander’s 70,000 square foot High Point showroom located at 229 West Russell Avenue as well as the company’s 11,000 square foot showroom located in Ho Chi Minh City, Vietnam.  She will also be charged with merchandising the fabric lines for Theodore Alexander Upholstery, Althorp Living History and Keno Bros. collections.  Additionally, Reed will provide design direction for retail display projects.  She will report to Russell Towner, president of Theodore Alexander USA, Inc.

“Due to the rapid growth of our upholstery division, the coordination of our visual display and fabric selections have become a high priority.  Laurie has the perfect skill set and experience to pull these two elements together,” commented Towner.

“I am thrilled to have this opportunity to join an industry leader,” said Reed.  “I look forward to building upon the foundation of great design that exists here at Theodore Alexander.”

About Theodore Alexander
Theodore Alexander is renowned for unmatched craftsmanship, exquisite finishes and extraordinary design. Covering a diversity of periods and styles, their collections encompass thousands of unique lighting, home accents, case goods and upholstered furnishings. Theodore Alexander and its licensed Althorp Living History and Keno Bros. collections are available throughout the world at fine furniture galleries and design centers. For more information, please visit

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