Theodore Alexander Expands Hospitality and Contract Initiatives

Appoints BLUECOAST Hospitality as Exclusive Sales Agent

May 9, 2013, Ho Chi Minh City, Vietnam—Theodore Alexander announces the expansion of its contract and hospitality business by appointing as exclusive sales agent BLUECOAST Hospitality, leading marketer to upscale hotel, commercial and other contract businesses. BLUECOAST Hospitality will represent Theodore Alexander manufactured products and custom programs in North and Central America and the Caribbean. Theodore Alexander’s Contract Business Group will continue to represent the company’s in-line products to the hospitality and contract market in the United States.

To support this effort Theodore Alexander will be dedicating a separate manufacturing facility employing the latest technological and infrastructure advances as well as world-class design and craftsmanship, allowing contract and hospitality clients access to TA’s extensive creative and manufacturing expertise.

BLUECOAST, working with top design firms, purchasing companies and hoteliers, has furnished many of the finest hotels and resorts worldwide, including Ritz Carlton, Fairmont Hotels, Mandarin Oriental, Conrad Hilton, Waldorf Astoria and Wynn Resorts. Managing Directors, Stan Shockley and Doug Olson, are confident that this partnership will allow BLUECOAST to better service the four and five star market by utilizing the refined workmanship and inventive designs embodied in Theodore Alexander’s furnishings. “Through this alliance between BLUECOAST Hospitality and Theodore Alexander, we will provide the finest source of furnishings for the hospitality industry”, offered Managing Director Stan Shockley.  

Theodore Alexander CEO Harvey Dondero noted, “The global reputation and relationships afforded by BLUECOAST Hospitality gives us a strong strategic alliance in the important hospitality industries.  Clients can expect premium quality products produced on-time and class-leading service from the venture between this stellar marketing organization and Theodore Alexander.”

Theodore Alexander’s unmatched craftsmanship, exquisite finishes and extraordinary designs are sought after by premier home furnishings retailers, interior designers and distributors worldwide.  Their luxurious furnishings and accessories include the quintessentially English Althorp Living History Collection and the classically modern designs from The Keno Bros. collection.

BLUECOAST will be participating in the upcoming Hospitality Design Expo and Conference held May 15-17 at Mandalay Bay, Las Vegas in Space 2945.

As a part of their global initiatives in the hospitality arena, Theodore Alexander also recently partnered with McLaren Furniture & Interiors representing the United Kingdom, Europe, the Middle East, Russia and Eastern Europe.


Formed by the merger of two powerhouse hospitality furniture suppliers, Blue Leaf Hospitality and Coast To Coast Designs, BLUECOAST manufactures high quality furnishings for clients across the globe.  Headquartered in Miami, FL, the company partners with leading suppliers to provide clients with inspired, unique and thoughtful designs meant to solidify their reputations as world-class properties.  Additional information about BLUECOAST and their products can be found at

About Theodore Alexander

Theodore Alexander is renowned for unmatched craftsmanship, exquisite finishes and extraordinary design. Covering a diversity of periods and styles, their collections encompass thousands of unique lighting, home accents, case goods and upholstered furnishings. Theodore Alexander and its licensed Althorp Living History and Keno Bros. collections are available throughout the world at fine furniture galleries and design centers. For more information, please visit

# # #

We’re an eclectic collaboration of women with the knowledge, contacts, skills, and creative mindset to identify opportunities, offer possibilities, and provide solutions for all types of marketing challenges. Put simply: We make you look GOOD!
want to know more?

We love exploring new ideas, developing concepts, brainstorming just the right copy, and putting our creative “eye” on the photography and visual components used to communicate our clients’ messages.
want to see more?

Our approach?  Good old-fashioned common sense and creativity.  Through captivating imagery and language, we can help you break ahead of your competition and stand out in the world of the ordinary.
want to learn more?

 Follow us on Twitter Twitter  
 Follow us on Facebook Facebook  
 Follow us on Google+ Google Plus