HGTV HOME® UNVEILS CUSTOMIZABLE "DESIGNER'S CHOICE" UPHOLSTERY OPTIONS
Innovative New Program Makes Purchasing Custom Upholstered Goods
Easy, Simple and Fun


October 13, 2012, Bassett, VA—Watch any of the popular HGTV television shows, or dive into online content from its powerhouse websites, and one thing is readily apparent: America’s Foremost Home and Lifestyle Brand is all about taking simple forms and ideas and transforming them into something spectacular. And this Market in their space at IHFC C1003, the HGTV design experts have turned their attention to simplifying the sometimes-mystifying process of purchasing custom upholstered furniture.

In keeping with HGTV’s popular “mix, match and mingle” decorating approach, designers have curated the most popular sofa styles in a unique easy-to-personalize upholstery program that enables consumers to get comfortable with the purchasing and decorating process.  Simply choose a favorite shape and fabric and voila!: a two- or three-cushion, semi-attached back sofa (available with or without queen sleeper), loveseat, two- or three-piece sectional, or ottoman (available with or without storage) with just the right look results.  

In creating a look that is uniquely theirs, consumers can select from a “designer’s choice” of coordinated, fashionable fabrics and pre-coordinated pillows selected by HGTV’s design gurus and then sit back and relax knowing their made-in-the-USA upholstery with lifetime warranties on frames and cushions will ship in just 30 days.   That’s the true meaning of the HGTV HOME brand’s mantra—inspiration, imagination, transformation!

Adding a pop of personality to any décor, HGTV HOME is adding two new sassy accent chairs to their upholstered collection.  The shapely Josephine chair is femininity defined with its hourglass silhouette and fashion-focused tufting.  The Lucy chair, with its lower profile and modern ultra-thick seat cushion, is a lively spin on comfy seating.


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