HGTV HOME BRINGS AMERICA'S FOREMOST HOME AND LIFESTYLE BRAND TO CONSUMERS WITH FIRST-EVER FURNITURE DEBUT
April 20, 2012, Bassett, VA—For more than 99 million U.S. households, HGTV is the trusted guide for smart, attainable home and garden advice and inspiration. Fully, 35 million people, or an amazing 11 percent of the US population, tune in monthly, and more than 5 million unique monthly visitors engage with HGTV.com, making it the web’s number one home and garden site. It is no surprise then that in High Point this week, all eyes are focused on the inaugural introduction of the new HGTV® HOME Furniture Collection.
The creative minds at HGTV HOME tapped an unparalleled trove of consumer research and insight to create four distinct collections rooted in their philosophy: Fresh Style from the Design Experts at HGTV. More than 300 pieces make up the debut introductions, presented in the new HGTV HOME Furniture Collection showroom, located on the tenth floor of the International Home Furnishings Center.
Each collection is designed to fit the lifestyles and life stages of the most home-focused consumers, notably Boomers and Generation X. With an understanding of the key transitions that trigger home design and decorating decisions and then marrying that knowledge with research-based product design, the HGTV HOME Furniture Collection offers stylish mix, match and mingle “eye candy” signature pieces, fashionable upholstery options and timelessly stylish bedroom, dining room, entertainment and accent selections. Across the board, clever functionality and thoughtful additions abound including multi-purpose shoe rack shelving in chiffarobes and concealed electrical outlets in servers, buffets and bars. Exclusive fabrics and sumptuous leathers in strikingly refined palettes complete the package.
Furniture is the most recent addition to the HGTV HOME portfolio of consumer products, which already includes offerings in paint, flooring, lighting and soft goods. The furniture collections are designed to anchor the spectrum of integrated home fashions with easy to coordinate looks providing homeowners with stylish and enjoyable solutions for their home makeover projects. According to Ron Feinbaum, general manager of consumer products for HGTV, “Our goal is to inspire the consumer, spark her imagination, and provide her with the tools to complete her design transformation. With the addition of furniture to our line-up of complementary home products, she will be able to achieve her decorating vision with confidence and ease.”
The HGTV HOME Furniture Collection is produced under license by Bassett Furniture Company which has more than 110 years experience crafting quality home furnishings products.