KINCAID EXPANDS SUPPORT FOR HABITAT FOR HUMANITY® INTERNATIONAL ACROSS ALL PRODUCT LINES

Company will contribute a portion of all sales to charity during June

June 1, 2012, Hudson, NC—Kincaid Furniture announced today that for the month of June it is contributing 1 percent of the wholesale price of every piece ordered from the company’s entire line of solid wood casegoods and custom upholstery to Habitat for Humanity.  Kincaid is the only home furnishings manufacturer designated as a corporate partner with the international charity.  

The promotion, dubbed the Better Home Event, gives retailers and consumers the opportunity to purchase from the company’s more than 22 solid wood collections and over 50 upholstery styles, all backed with online, print and broadcast advertising support.  Each order Kincaid receives generates an automatic donation to Habitat, a not-for-profit organization that has built over 500,000 decent, affordable homes and served more than 2.5 million people worldwide.

The company originally designated their groundbreaking Homecoming collections crafted from solid pine, maple, walnut and oak as the generators of the ongoing multi-year program with Habitat.  “Many of our retailers have had tremendous success working with their local Habitat organizations over the last 18 months, providing grassroots support and significant contributions in their communities.  With the Better Home Event, all Kincaid retailers, regardless of what collections they order, are now supporting this exceptional cause through their purchases,” said Dyer.

Kincaid has made a significant investment in promoting and supporting retailers whose efforts benefit Habitat, including the creation of a new dedicated website, development of advertising materials and promotional support, direct access to Habitat staff to help guide retailers in their efforts, and more.

“Everyone deserves decent, affordable housing,” said Dyer. “In collaboration with our dealers we can help make that goal a reality.”


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