THE MEDIA MATTERS REFRESHES BRAND IMAGE
April 3, 2009, Lexington, NC— Full services marketing agency, The Media Matters, Inc., is “practicing what it preaches” by using challenging economic times as an opportunity for reinvention. Since its inception in 2001, The Media Matters has offered public relations, media planning, events and promotions, brand management, and advertising and collateral development for a variety of companies in the U.S. and Canada. Kathy H. Wall, president and founder, explained, “During a slow turn in the business climate, it’s even more critical to have a presence in the marketplace. We advise our clients on the importance of visibility to those consumers who are still spending money and need products or services, while consistently building a solid brand foundation for when the economy turns around.”
After conducting its own brand review it was clear that The Media Matters needed a new look so the company would stand out among others. Starting with the company logo and color palette, the brand identity has been sharpened with a crisp modern design and bright green color palette. Next, a new brochure reflecting the refreshed brand identity was designed as cost-efficient direct mail communications.
The centerpiece of the brand makeover is the new website, which gives visitors and potential customers opportunities to learn more about the services offered, as well as a glimpse of The Media Matters’ work. The Media Matters partners with Atlantic Webworks for web and multi-media services. “We were pleased to work with Atlantic Webworks on our new site. They have developed web strategies and dynamic sites for our clients which allowed us to experience firsthand their expertise; so, naturally we turned to them to create our new site, www.themediamatters.com,” said Wall.
Designed to encourage repeat visitors, a “free advice” section will be updated often with nuggets of information and articles; and, a “breaking news” section will serve as a “go to” place for editors and journalists to retrieve press releases and access high-resolution imagery. Word of mouth is the least expensive form of promoting a company or service and the “good words from our fans” section features testimonials from publishers, CEOs, and media.
About The Media Matters, Inc.
Through captivating imagery and language, The Media Matters helps its clients break ahead of the competition and stand out in the world of the ordinary. Led by founder and President Kathy H. Wall, the full services agency offers public relations, media planning, events and promotions, brand management, and advertising and collateral development for a variety of companies in the U.S. and Canada.