KINCAID KICKS OFF GREAT HOME UPGRADE EVENT SUPPORTING HABITAT FOR HUMANITY

September 29, 2011, Hudson, NC – Kincaid Furniture Co., makers of solid wood casegoods and custom upholstery, is launching a series of initiatives promoting their partnership with Habitat for Humanity® International.  Kincaid is currently Habitat’s only home furnishings corporate partner, supporting the worldwide organization’s efforts to build safe, affordable, decent housing throughout the world.

The six-week celebration kicked off with a company sponsored build day at two Habitat homes in Lenoir, NC.  More than 30 Kincaid staffers spent a day installing insulation and hanging siding at one home and painting the interior of the other.  With additional volunteer labor from Kincaid employees and other community volunteers the homes are expected to be ready for occupancy before Christmas.

To help celebrate the completion of Habitat’s 500,000th home, Kincaid is introducing a new Facebook challenge.  For each new “like” on Kincaid’s Facebook page (www.facebook.com/kincaidfurniturecompany) during the month of October, the company will donate $1, up to a total of $10,000, to Habitat.  In addition to the financial component, Kincaid views the additional exposure as an opportunity to share important information about Habitat with a wider online audience.  

During the upcoming High Point Market, Kincaid is providing retailers and designers with an easy way to participate in the challenge.  Two dedicated computer stations will be available for guests to “like” Kincaid’s page, helping the company maximize its contribution.  Additionally, Kincaid is partnering with the High Point Market Authority’s “Six Causes That Matter” program which will feature expanded opportunities for giving on Monday, October 24th, the day the Authority has designated for Habitat for Humanity.

In honor of World Habitat Day, October 3rd, retailers and designers have the opportunity to push Kincaid’s contributions to Habitat even further.  The manufacturer has pledged to double its donation to the non-profit on all new orders of their Homecoming Collection received on World Habitat Day.  That means 2% of the wholesale price of each piece ordered from the Homecoming Collection on Monday, October 3rd, will be donated to the charity.

Kincaid’s partnership with Habitat for Humanity International was announced in October 2010 with the launch of the company’s award-winning Homecoming Collection.  For every item sold from the nearly 100-piece collection, Kincaid is donating 1% of the item’s wholesale price to Habitat for Humanity, with a minimum contribution of $100,000 per year for three years.


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