KINCAID'S HOMECOMING(TM) COLLECTION WINS INNOVATIVE GREEN DESIGN AWARD
September 2, 2011, Hudson, NC – Kincaid Furniture Co.,
makers of solid wood casegoods and custom upholstery, has been awarded an
Innovative Green Design Award (IGDA) from New York House magazine for the
company’s new Homecoming collection.
This is the third year the magazine has presented the awards celebrating
the best in green and sustainable designs and products.
Singled out for its efforts to give consumers specific
and substantiated data on the sourcing and production of its Homecoming
products, the independent panel of judges made up of experts in sustainable and
eco-conscious home building, décor and furnishings products lauded Kincaid with
the IGDA Award for transparency in labeling.
In announcing the award, New York House reported, “As
more 'sustainable' products come to the market, educating the consumer is
crucial, the judges pointed out, because certain marketers are simply slapping
a green label on their products rather than truly reducing their carbon
footprints. The judges scrutinized each product for ‘green washing’ and other
marketing gimmicks. As a counterpoint to this, the panel singled out one
manufacturer, Kincaid Furniture, for its transparency in labeling. Kincaid’s
Eco3Home environmental footprint label describes all that went into the
product’s manufacturing; its water, electricity, materials use, and waste
created.” In fact, one judge, Doug
Mazeffa, research director for Greenopia, stated “I wish every product in the
world had that label.”
Select furnishings in Kincaid’s Homecoming collection are
the first in the furniture industry to be registered under the Eco3Home program,
a multi-tiered initiative developed by the American Home Furnishings Alliance
to help manufacturers communicate a product’s safety, health and environmental
attributes to consumers. The program is backed by a series of educational
materials including hangtags, in-store brochures, signage and a consumer
website, www.eco3home.com, where shoppers can research the attributes of a
particular piece of furniture in detail, review the environmental record of the
manufacturer, and learn what participating companies are doing to safeguard
consumer health and safety and improve environmental stewardship. Companies seeking Eco3Home product
registration must complete AHFA’s EFEC environmental management program and its
Sustainable By Design program, which extends sustainable business practices to
global operations including sourcing of raw materials and supply chain
management before beginning the product design-specific environmental, safety
and health inventories needed as part of the Eco3Home evaluation process.
Kincaid used Homecoming to help pilot the Eco3Home
program and also set the path for virtually all future Kincaid collections. The
company intends to make the Eco3Home evaluation and registration a part of each
new collection it produces.
Homecoming’s impact reaches beyond its environmental and
safety standards. Through a
first-ever partnership between a furniture manufacturer and Habitat for
Humanity International®, Kincaid is contributing one percent of the wholesale
price of each piece sold from the Homecoming collection to Habitat. Kincaid’s contribution will be used to
further Habitat’s mission to build simple, decent, affordable housing.
Founded in 1946, Kincaid Furniture Co. is the nation’s
leading manufacturer and marketer of solid wood furniture. For more information
on Kincaid, please visit http://www.kincaidfurniture.com.
Click here to view a PDF of the Award Seal.