VIEWPOINT STUDIOS OFFERS EXPANDED PHOTOGRAPHIC CAPABILITIES AT NEW SITE
Facility features new modular sets with
advanced digital services
August 2, 2011,
Greensboro, NC--Today, Viewpoint Studios completes one phase in its
strategic growth plans and launches a new era of creative service with its
expansion into an adjacent site--featuring 24 total sets
including 18 new modular sets and 17 bays with natural daylight capabilities, a
winning concept the company is responsible for pioneering here in the Triad.
According to Larry Pritchett, president of Viewpoint
Studios, the new facility located at 4300 Federal Drive, which is entirely
devoted to the creative photographic environment, is already fully
operational. Administrative and
sales personnel, as well as digital services, the company’s
executive offices and warehousing will remain in the original building located
at 4328 Federal Drive.
"We're pleased to report that the
move has been virtually seamless for our clients," Pritchett says, "all
of whom have expressed great enthusiasm for the improved services we can now
offer. In making this move, a
primary goal was to become more efficient from a communication standpoint. We will enhance the level of
communication our clients receive from the VP Studios team, and improve our
overall customer service experience."
Inside the new location, the Viewpoint team is able to
mix and match sets to create more unique looks for each client. Additionally,
the advent of digital design along with the company's significant
investment in the technology means Viewpoint designers can produce CAD programs
and digital renderings for clients prior to the start of any shoot.
"The ability to show our clients what a set will look
like in advance makes it easier for them to pre-plan and they can incorporate
those results into the finished product," Pritchett says. "At
a time when budgets are tight across the board, it's a
tremendous advantage for clients to have a clear idea of what they are getting."
In other cost-saving measures made possible by the move,
Viewpoint Studios' clients now have the ability to modify bays without
considerable construction costs thanks to the installation of new modular sets
and bays which make it easy and efficient to swap out walls and windows. "In
designing the layout of our new 83,000-square-foot building, we have maximized
every inch of floor space," Pritchett describes. "The
emphasis is on work flow and efficiency."
Long a specialist in the home furnishings industry,
Viewpoint’s impressive client list includes Ashley Furniture, La-Z-Boy®,
Lowe’s® Home Improvement, Carolina Business Furniture, OFS (Office Furniture
Systems), MasterBrands Cabinets, Inc., Mohawk® Home (flooring), Mullican®
Flooring, Tarkett (flooring), Improvements® (direct mail), Ferguson®
Enterprises (fashion plumbing), Sferra Bros. (bedding) and Springs Window
Fashions. The recent expansion will enable the company to strengthen
relationships with alternative market segments, including hospitality, contract
and the residential and commercial healthcare industries.
“We are on the lookout for new design and photographic
talent interested in working in our next-generation environment. From
freshening our logo and corporate identity and updating our brand, to moving
ahead creatively to better reflect what’s happening on the technology front,
Viewpoint Studios is a company that is literally on the move,” Pritchett says.
The company has launched a social media initiative with a
Facebook page and improved websites, located at
www.facebook.com/viewpointstudios, www.vpstudios.com and www.vpdigitalmedia.com
About Viewpoint Studios:
Viewpoint Studios, launched in 1993, offers the insight
and creativity of a boutique photography studio, backed by the resources of a
major firm. Known for an energetic and collaborative approach that makes the
finished product more compelling, the company nurtures a commitment to quality
that no other studio—large or small—can match. The studio of choice for some of
the most prestigious names in retail, home fashion, home building and direct
mail industries, the company has earned a national reputation for creativity,
innovation and service. Viewpoint offers the insight and creativity of a small
boutique, with all the resources of a major studio. We take an energetic,
collaborative approach that makes the finished product more compelling.
Viewpoint offers the insight and creativity of a small boutique, with all the
resources of a major studio. We take an energetic, collaborative approach that
makes the finished product more compelling.