Facility features new modular sets with advanced digital services

August 2, 2011, Greensboro, NC--Today, Viewpoint Studios completes one phase in its strategic growth plans and launches a new era of creative service with its expansion into an adjacent site--featuring 24 total sets including 18 new modular sets and 17 bays with natural daylight capabilities, a winning concept the company is responsible for pioneering here in the Triad.

According to Larry Pritchett, president of Viewpoint Studios, the new facility located at 4300 Federal Drive, which is entirely devoted to the creative photographic environment, is already fully operational.  Administrative and sales personnel, as well as digital services, the companys executive offices and warehousing will remain in the original building located at 4328 Federal Drive. 

"We're pleased to report that the move has been virtually seamless for our clients," Pritchett says, "all of whom have expressed great enthusiasm for the improved services we can now offer.  In making this move, a primary goal was to become more efficient from a communication standpoint.  We will enhance the level of communication our clients receive from the VP Studios team, and improve our overall customer service experience." 

Inside the new location, the Viewpoint team is able to mix and match sets to create more unique looks for each client. Additionally, the advent of digital design along with the company's significant investment in the technology means Viewpoint designers can produce CAD programs and digital renderings for clients prior to the start of any shoot. 

"The ability to show our clients what a set will look like in advance makes it easier for them to pre-plan and they can incorporate those results into the finished product," Pritchett says. "At a time when budgets are tight across the board, it's a tremendous advantage for clients to have a clear idea of what they are getting."

In other cost-saving measures made possible by the move, Viewpoint Studios' clients now have the ability to modify bays without considerable construction costs thanks to the installation of new modular sets and bays which make it easy and efficient to swap out walls and windows. "In designing the layout of our new 83,000-square-foot building, we have maximized every inch of floor space," Pritchett describes. "The emphasis is on work flow and efficiency."

Long a specialist in the home furnishings industry, Viewpoint’s impressive client list includes Ashley Furniture, La-Z-Boy®, Lowe’s® Home Improvement, Carolina Business Furniture, OFS (Office Furniture Systems), MasterBrands Cabinets, Inc., Mohawk® Home (flooring), Mullican® Flooring, Tarkett (flooring), Improvements® (direct mail), Ferguson® Enterprises (fashion plumbing), Sferra Bros. (bedding) and Springs Window Fashions. The recent expansion will enable the company to strengthen relationships with alternative market segments, including hospitality, contract and the residential and commercial healthcare industries.  

“We are on the lookout for new design and photographic talent interested in working in our next-generation environment. From freshening our logo and corporate identity and updating our brand, to moving ahead creatively to better reflect what’s happening on the technology front, Viewpoint Studios is a company that is literally on the move,” Pritchett says. 

The company has launched a social media initiative with a Facebook page and improved websites, located at, and respectively.

About Viewpoint Studios:

Viewpoint Studios, launched in 1993, offers the insight and creativity of a boutique photography studio, backed by the resources of a major firm. Known for an energetic and collaborative approach that makes the finished product more compelling, the company nurtures a commitment to quality that no other studio—large or small—can match. The studio of choice for some of the most prestigious names in retail, home fashion, home building and direct mail industries, the company has earned a national reputation for creativity, innovation and service. Viewpoint offers the insight and creativity of a small boutique, with all the resources of a major studio. We take an energetic, collaborative approach that makes the finished product more compelling. Viewpoint offers the insight and creativity of a small boutique, with all the resources of a major studio. We take an energetic, collaborative approach that makes the finished product more compelling.




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