WOOLRICH HOME LAUNCHES ENHANCED DIGITAL CATALOG

Easy-to-navigate online tool lets retailers/designers view entire Woolrich Home offering in one place 

July 11, 2011, Woolrich, PA -- The latest edition of the Woolrich Home digital catalog offers enhanced online tools for retailers and designers, along with the ability to view the entire Woolrich Home offering in one place.

Among the enhanced online tools offered in the catalog located at www.woolrichhome.com/catalog, are photos and product descriptions that can be downloaded in pdf form or printed as needed, and pages and products can be bookmarked with notes attached, or easily shared with others.

Even so, according to Sharon Kepley, licensing manager for home furnishings at Woolrich Home, the most advantageous tool the digital catalog offers retailers and designers is the ability to see more than 300 products from the entire complement of Woolrich Home brand partners in one place.

“This is particularly important since each company has its own distribution channels and sales teams,” Kepley notes. Brand partners and licensees include Shadow Mountain (furniture); JLA Home (bedding ensembles, textile wall art and decorative pillows); Picture Source (wall décor); Whitecraft (indoor/outdoor furniture); Mohawk Home (area rugs); Lynn Haney Collection (holiday collectibles); PM&J (pet beds and accessories); and Rowe Pottery Works™ (tabletop and garden décor). 

“Enhanced analytics will enable us to track the most frequently viewed products, as well as products that are bookmarked and the region of the country the user comes from,” Kepley relates. “The feedback will be invaluable for future product development at Woolrich Home.”

The enhanced digital catalog is the latest in a series of digital initiatives at Woolrich Home, which includes successful and evolving social media campaigns via Facebook at www.facebook.com/woolrichhomefurnishings and Twitter at www.twitter.com/woolrichhome. “Our social media campaigns are introducing and engaging new consumers to the Woolrich Home brand,” Kepley says. “This is yet another evolution for a company with a nearly 200-year-old heritage.” 

About Woolrich Home: 

Woolrich Inc. is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com and www.woolrichhome.com.

 


Woolrich Home Enhanced Digital Catalog
Click here to view this release as a PDF.


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