WHITECRAFT EXPANDS AND RELOCATES SHOWROOM IN THE CHICAGO MERCHANDISE MART

CHICAGO, IL, May 2001–MMPI is excited to announce that Whitecraft will be expanding and relocating their showroom to the 17th floor of The Design Center™ at The Merchandise Mart. “With our relocation to the 17th floor, we will be able to show a greater portion of our ever-expanding product lines to dealers who may not be as familiar with the Whitecraft name, said Bill Herren, director of sales and marketing, Whitecraft.  “The Casual Market is the apex for outdoor furnishings, and we see this expansion as an investment in our future.”

Whitecraft offers a variety of designs and builds quality woven casual furnishings for indoor and outdoor use.  Current indoor and outdoor product lines include:  Wickerloom™, Weather-Mate™, and All-Weather using only the finest grade of materials and craftsmanship, with an assortment of styles, finishes, and fabrics. Additionally, the company has exclusive license agreements to produce outdoor furniture for the Biltmore® Chateau Reserve and Woolrich® brands.

The Whitecraft showroom is located in Suite 1752. The showroom will reach the design trade and their clients shopping The Design Center at The Merchandise Mart on a daily basis. Whitecraft will continue to be a part of the International Casual Furniture & Accessories Market™ on September 12-15, 2011.  For more information on Whitecraft products, please visit www.whitecraft.net.  


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