THEODORE ALEXANDER MAKES DEBUT AT MILAN FURNITURE FAIR
High Point, NC, USA – Luxury home furnishings manufacturer Theodore Alexander is increasing the company’s worldwide brand and product awareness with its participation at the Salone Internazionale del Mobile in Milan, Italy, April 12-17 in the Pavilion I-M15 N10.
“The Milan Furniture Fair is one of the most prestigious fairs in the world,” stated Harvey Dondero, CEO of Theodore Alexander. “We see this as a tremendous opportunity to introduce our highly original innovative designs and hand-crafted home furnishings to a wide range of international buyers and design professionals.”
The Theodore Alexander Milan space will feature a selection of their best-selling, iconic pieces that display the breadth and depth of Theodore Alexander’s expertise and fine craftsmanship. New items will also be incorporated into the space that will have bedroom, dining, home accents and lighting from Theodore Alexander as well as their branded Althorp Living History and Keno Bros. collections.
David Parker, Vice President – International Sales for Theodore Alexander, stated, “While Theodore Alexander has a significant presence outside of North America, this show will help us greatly expand our efforts as we reach out to additional distributors, retailers, and trade customers. Additionally, it offers an opportunity for us to strengthen our existing relationships with international accounts that attend the Salone Internazionale del Mobile in Milan.”
The Salone Internazionale del Mobile, also known as the Milan Furniture Fair, is held at the Milan Fairgrounds in Rho and is “50 years young” this year. They have grown over the past 50 years from 12,000 visitors in 1961 to 297,460 last year and from 328 original exhibitors to 2,500 exhibitors last year. The show also includes the International Furnishings Accessories Exhibition, the biennial Euroluce/International Lighting Exhibition, SaloneUfficio/International Biennial Workspace Exhibition and SaloneSatellite.
About Theodore Alexander
Theodore Alexander is renowned for unmatched craftsmanship, exquisite finishes and extraordinary design. Covering a diversity of periods and styles, their collections encompass thousands of unique lighting, home accents, case goods and upholstered furnishings. Theodore Alexander and its licensed Althorp Living History collection, and newly introduced Keno Bros. collection, are available throughout the world at fine furniture galleries and design centers. For more information, please visit us at www.theodorealexander.com, our blog http://theo.theodorealexander.com/ or on Facebook, and follow us on Twitter @theoalex.
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