WOOLRICH ADDS JLA HOME TO LICENSING PROGRAM

Outdoor apparel manufacturer Woolrich, Inc. has added leading textile manufacturer JLA Home to its growing lineup of home furnishings licensing partners.

JLA Home will provide Woolrich’s Home program with a line of coordinating top-of-bed products, textile wall art, and decorative pillows. JLA will preview the new Woolrich collection at The Atlanta International Gift and Home Furnishings Market in January 2011, with additional introductions of the new line to take place at the formal launch in High Point in April. 

Planned introductions will include a total of five bedding ensembles. Queen sets will include a filled duvet, adjustable bed skirt, two Euro shams, and two standard shams.  Decorative throws, themed pillows, and sheets will also be available separately, and will provide a variety of custom looks.

“JLA Home is well known for its high quality, fashionable products,” said Sharon Kepley, licensing manager of home furnishings for Woolrich. “Their innovative approach and strong presence at retail will play a key role as we expand the Woolrich line to include a broader range of styles beyond our traditional outdoor-inspired, rustic niche.” 

The JLA product line is designed to complement Woolrich’s existing brand partners and their products, which include:  Lynn Haney Collection (handcrafted Santas); Mohawk Home (floor coverings); Picture Source (wall art); Rowe Pottery Works™ (handcrafted pottery and garden d├ęcor); Shadow Mountain (home furnishings); Shady Lady® (handcrafted lighting and accessories); and Whitecraft (indoor and outdoor furniture).

“We are very excited to be teaming up with this iconic American brand,” said George Kerr, president of JLA Home. “Our bedding and decorative items will be a stylish complement to the popular Woolrich line of home furnishings, providing consumers with new options for decorating their homes.”

Part of E&E Co. Ltd., JLA Home supplies U.S. retailers with a diverse array of home-related products, including fabric headboards, sleep accessories, window treatments, blankets and throws, floor cushions, shower curtains, table linens, accent rugs, pet beds, decorative accents and seasonal items.

JLA maintains a 220,000-square-foot design center in China, as well as regional distribution and replenishment centers in North America to service its retail customers. It also has a network of 40 U.S. sales representatives and a product manager in California who helps oversee quality control with E&E’s 450,000-square-foot China factory.

JLA bedding will be represented in the Woolrich branded space in Atlanta in Building 1, Floor 8, Space QA.  During the High Point Market, JLA shows in the International Home Furnishings Center, space 382 of the Green wing.


About Woolrich
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com and www.woolrichhome.com.

About JLA Home
JLA is an innovative, globally integrated company providing comprehensive product and brand solutions that address the specialized needs of today’s home furnishings market. JLA has 12 separate divisions with sales in excess of $300 million (USD). JLA has offices in New York, Bentonville, Atlanta, Ontario, Dallas, High Point, San Francisco, Chicago, Milwaukee, Minneapolis, Boston, Los Angeles, Hangzhou & Shanghai.  For more information, visit www.jlahome.com.


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