More than a dozen students from High Point University’s Alpha Phi Omega fraternity rocked the afternoon away in Kincaid Furniture’s High Point showroom on Monday, October 18, 2010, to raise money for Habitat for Humanity.

Brittany Butterworth and Leslie Touassi, members of the service fraternity, spearheaded the six-hour Rock-a-thon, which raised $601. The money will benefit the local Habitat for Humanity organization, Habitat for Humanity of High Point, Archdale & Trinity.

The students, who gave up a day of their fall break, rocked for the cause in Kincaid’s new Homecoming collection rocking chairs, which were set up along the main thoroughfare of the showroom, directly across from the entrance to the 4,800 square foot farmhouse Kincaid built to showcase the Homecoming collection. Each time a marketgoer dropped a donation into the bucket, students rang a cow bell and the whole showroom broke out in cheers of appreciation.

The Homecoming collection is the culmination of a national corporate partnership between Kincaid Furniture and Habitat for Humanity International; Kincaid will donate one percent of the sale of every item from the Homecoming collection’s more than 100-piece introduction to Habitat in support of that organization’s mission to end poverty housing around the world.

“The Rock-a-thon was a great success,” said Steve Kincaid, President of Kincaid Furniture. “Alpha Phi Omega’s members brought a lot of excitement and energy to the showroom and raised money for a great organization. It’s rewarding to see tomorrow’s leaders taking the initiative to give back to the community and to have fun doing so. And, the fact that they gave up a day of their fall break speaks volumes to their commitment and dedication to service.”

The Homecoming collection, crafted of solid pine, solid walnut and solid maple and birch, along with custom upholstery and slipcovers will debut at retail Spring 2011.

About Kincaid
Founded in 1946, Kincaid Furniture Company is the nation’s leading manufacturer and marketer of solid wood furniture.  Kincaid’s growth is based on a commitment to quality solid wood case goods, fashionable upholstery, and the best service the industry has to offer.  Kincaid Furniture Company is part of La-Z-Boy Incorporated’s family of companies.  For more information on Kincaid, please visit www.kincaidfurniture.com.

About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing.  Since its founding in 1976, Habitat has built, rehabilitated, repaired or improved more than 350,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.75 million people.  For more information, or to donate or volunteer, visit habitat.org.

About Habitat for Humanity of High Point, Archdale, and Trinity
Habitat for Humanity of High Point, Archdale, and Trinity is a non-profit, ecumenical Christian housing organization to provide safe, decent, and affordable housing for low-income working families living in sub-standard or poor housing.  Locally Habitat for Humanity of High Point, Archdale and Trinity has provided homes from over 280 people.  Families contribute ‘sweat equity’ for the down payment and receive a no interest mortgage from Habitat.  The mortgage payments are reinvested in building additional homes in the community.    Habitat is currently working to revitalize the local Washington Terrace Neighborhood in High Point.   For more information on volunteering or donations please contact the local affiliate at 336-887-8388.

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