American treasure inspires new designs from Whitecraft

Casual indoor and outdoor furniture manufacturer Whitecraft debuts two licensed collections inspired by the American treasure, Biltmore, the largest privately owned residence in the United States, located in Asheville, North Carolina. These collections meld the handcrafted quality and exquisite design expertise of Whitecraft with the legendary sophistication of Biltmore. George Vanderbilt’s 8,000-acre estate, nestled in the beautiful Blue Ridge Mountains, imparts gracious outdoor living with splendid flower gardens, verandas, gazebos, and abundant outdoor activities.

“Blue Ridge,” takes its cues from a more transitional, relaxed feel and features tightly woven strands of WickerLoom? over curvy, uncluttered silhouettes with woven trim around the table tops and legs. The Sunbrella™ fabric selections for “Blue Ridge,” are done in stunning jewel tones. There’s a large-leaf floral pattern in deep reds and greens on a black background; complementary solids in a moss green and orange-reds add vibrancy and a coordinating neutral stripe in tans and browns imparts warmth.

The collection is perfect for indoor or protected outdoor use and includes seating and dining options that are the epitome of elegant living.

“South Terrace,” inspired by pieces located in the Winter Garden of Biltmore House, is an All-Weather collection crafted with resin molded over an aluminum frame with Viro® weave, making it ideal for outdoor use. The fabric selections for “South Terrace” are subtle with a sophisticated, genteel aesthetic. The patterned fabric as shown on this collection is a floral paisley combination in varying shades of chocolates and tans on a beige background. A solid flax and a tweed-like barley serve as complementary tones.
This group has a refined aesthetic with exposed bamboo-inspired legs as well as chair and sofa backs with a unique fretwork design that adds visual interest. “South Terrace” includes seating and dining options.

About Biltmore's Licensing Division
Launched in 1990, Biltmore's licensing division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore® For Your Home and Biltmore® Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.

Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Belk, Burton + Burton, Capel Rugs, Cottage Gardens, Cumberland Nurseries, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms, Habersham, Habersham Feathers, Herter Nursery, Indital USA Stair Parts, Larson-Juhl, Manual Woodworkers & Weavers, Michigan Evergreen Nursery, Moulding Associates, Inc., Netherland Bulb Co., Oriental Accent, Peace Tree Farm, Randolph’s Greenhouses, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Unique Stone, and Vita Food Products.
To learn more about Biltmore's licensing division, visit

About Whitecraft
For nearly 100 years, Whitecraft has forged a solid reputation for quality, handcrafted indoor and outdoor woven casual furniture. Employing a variety of natural and synthetic materials, Whitecraft offers over 20 finishes and more than 140 fabric offerings. Current indoor and outdoor product lines include Wickerloom™, Weather-Mate™, and All-Weather. For more information on Whitecraft products, please visit
# # #

We’re an eclectic collaboration of women with the knowledge, contacts, skills, and creative mindset to identify opportunities, offer possibilities, and provide solutions for all types of marketing challenges. Put simply: We make you look GOOD!
want to know more?

We love exploring new ideas, developing concepts, brainstorming just the right copy, and putting our creative “eye” on the photography and visual components used to communicate our clients’ messages.
want to see more?

Our approach?  Good old-fashioned common sense and creativity.  Through captivating imagery and language, we can help you break ahead of your competition and stand out in the world of the ordinary.
want to learn more?

 Follow us on Twitter Twitter  
 Follow us on Facebook Facebook  
 Follow us on Google+ Google Plus