WOOLRICH DEBUTS BIRCH RUN

Inspired by nature; crafted for the bedroom

Woolrich, the iconic brand known for embracing the outdoor lifestyle for more than 180 years, brings the rustic beauty of nature indoors with its new “Birch Run” bedroom collection. “Birch Run” embodies the spirit of Woolrich with uncompromising craftsmanship and an inspired sense of style.


This compelling bedroom collection has rustic twig iron frames with an applied epoxy finish that resembles birch wood while the fronts of the cases are made from crushed bamboo; all of the pieces have a birch finish. “Birch Run” is amazingly realistic and gives you the feeling of being surrounded by nature, all in the comfort of your home. There is an intrinsic soothing, serene feeling in the design that makes it the perfect choice for a master bedroom, guest room or even a youth bedroom.


The centerpiece of the collection, the Birch Run Bed, is available in king, queen and twin and offers the versatility of accepting a footboard or not. The headboard is spectacular with its birch pole design and crushed bamboo panels. The collection also includes a three-drawer bachelor’s chest, lingerie chest, double dresser, mirror and two-drawer night stand. A bench rounds out the offerings, perfect for use at the foot of the bed.


Consumers can expand their bedroom seating options further with coordinating pieces from Woolrich’s “River Run” collection. The River Run Faux Bois Loveseat or Butterfly Lounge Chair would make a handsome addition to a master bedroom seating area.

The popularity of another of Woolrich’s collections, “Chatham Run”, warranted the addition of a striking Chatham Run Love Seat Bench. Like the rest of the “Chatham Run” pieces, this bench is constructed with faux wood and hand-woven UV and weather resistant synthetic fiber over aluminum frames, making it perfect for year-round all-weather use.


“Birch Run” is produced exclusively by Whitecraft. The collection is on display in the Whitecraft showroom, IHFC H342.

About Woolrich
Woolrich Inc., is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today's outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men's and women's sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products.

In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.


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